Conference
Webinar
Payments Ed Forum
Anaheim, CA
July 28-30, 2025
Speaking Session:
Unlocking Customer Lifetime Value: PayPal by Bank + Loyalty Hold the Keys to Success
- In this session, we’ll explore how merchants can drive topline revenue by leveraging the savings from Pay by Bank alongside powerful loyalty incentives. Pay by Bank offers significantly lower transaction costs compared to card payments, enabling merchants to reinvest those savings into customer loyalty programs. By offering rewards, discounts, and other loyalty-based incentives, merchants can increase customer engagement and retention. This strategy not only reduces transaction fees but also improves operational efficiency and cash flow, allowing businesses to scale while enhancing customer satisfaction. Join us to discover how combining payment savings with loyalty programs can create a cycle of growth, retention, and profitability.
Speaker: Ross McFerrin
Date | Time: July 28 at 3:30 PM
Virtual event
Speakers

Ross McFerrin
VP of Enterprise Growth
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About this webinar
Speaking Session:
Unlocking Customer Lifetime Value: PayPal by Bank + Loyalty Hold the Keys to Success
- In this session, we’ll explore how merchants can drive topline revenue by leveraging the savings from Pay by Bank alongside powerful loyalty incentives. Pay by Bank offers significantly lower transaction costs compared to card payments, enabling merchants to reinvest those savings into customer loyalty programs. By offering rewards, discounts, and other loyalty-based incentives, merchants can increase customer engagement and retention. This strategy not only reduces transaction fees but also improves operational efficiency and cash flow, allowing businesses to scale while enhancing customer satisfaction. Join us to discover how combining payment savings with loyalty programs can create a cycle of growth, retention, and profitability.
Speaker: Ross McFerrin
Date | Time: July 28 at 3:30 PM
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